PRINCIPLES

These are our big 5 things we strive for in every article

1. Accuracy

We prioritize the accuracy of the information we provide. We understand the importance of thorough research and strive to ensure that our content is reliable and trustworthy. To maintain the highest standards, we carefully review and fact-check each topic, and for more complex subjects, we seek the expertise of our colleagues or third-party experts.

2. Helpful

Our primary goal is to offer our readers valuable and practical advice to enhance their beauty and hair care routines. We are committed to delivering content that is genuinely helpful and can make a positive difference in our readers' lives. Whether it's sharing tips, tricks, or hacks, we focus on providing actionable information that our audience can easily apply and benefit from.

3. Accessable

We cater to the everyday woman, which means we strive to make our content accessible and understandable to all. Sometimes, hair care information can be complex, but we take pride in simplifying it to its fundamental concepts. Our aim is to present the content in a way that is easy to comprehend, without compromising the accuracy or quality of the information.

4. Respect

Respect is a core value that guides our publication. We deeply value the contributions of all individuals involved in creating our content, whether they are co-contributors or sources of information. We ensure that proper credit is given to everyone involved, through citations and acknowledgments. We believe in fostering a respectful and collaborative environment throughout our publication process.

5. Written by humans

Every article we publish is the result of human expertise and creativity. While we may utilize AI for tasks such as research or initial drafting, the final output is crafted and polished by our talented team of human writers. We take pride in the personal touch that each article receives, as they are carefully reviewed by another set of human eyes to maintain accuracy, clarity, and a genuine connection with our readers.

PROCESS

This is how we write our articles and plan out content

1. Research/Collect Data:

When it comes to creating our articles, research is at the forefront of our process. We dive deep into each topic, investing significant time in gathering valuable data and information. We break down the subject into different sections or areas that require thorough investigation. In some cases, our research even involves testing various hair care methods or ideas to gather first-hand data. We believe that the more we know, the better equipped we are to provide you with the most effective solutions.

2. Writing

Once we have all the necessary research and data in place, we roll up our sleeves and start crafting our articles. This is where our creativity and expertise come into play. We carefully organize our ideas, shaping them into stories that resonate with our readers. Our focus is on finding the best ways to help our readers implement the solutions we've discovered through our research. The first draft is just the beginning as we fine-tune and refine it to ensure clarity and effectiveness.

3. Editing & Fact-checking

After the initial writing phase, our articles go through a meticulous editing and fact-checking process. We understand the importance of accuracy and want to provide you with information you can trust. Our team carefully reviews the content, scrutinizing every sentence to ensure it meets our high standards. We pay close attention to the details, fact-checking all the statistics, claims, and statements to ensure they are accurate and reliable. Once this rigorous process is complete, the article is ready for publication, knowing that it has been polished to maintain the utmost quality.

Over the years we have strived to improve in each step of this process. And as our overall process develops so does our content. Therefore we regularly review old content to try to ensure it is as relevant and accurate as the content we write today.

By following these steps in our writing process, we ensure that every article we publish is a result of human expertise, creativity, and thoroughness. We take pride in the personal touch each article receives, and we value the connection we establish with our readers through the quality and accuracy of our content.

FACT-CHECKING

Ensuring that what we write is factually accurate isn't just necessary for good writing, but it's socially responsible too.

As explained in the Writing Process and in the section about our Principles above, we have a process for rigorously fact-checking all statistics, statements and facts that we cite in our writings.

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