Trusting beauty brands is as important as trusting men, in my opinion.

We don’t have time for the players. The ones who tell you everything you want to hear, then a few months down the track you realise you’re better off without them.

We deserve the ones that are honest, treat us right and make us feel good...

Us girls gotta have each other’s backs, so I’m doing my bit and sharing my crushes with you. My beauty brand crushes, that is.


Ethical beauty brands


There’s more to Glossier than their sexy, minimalist packaging.

(Though we love a good Insta-worthy beauty product)

Glossier’s beauty range is inspired by us.

What’s on our top shelf? What products are we obsessing over on the internet and why? These conversations are the foundation of Glossier.

When it comes to beauty, they start with the basics.

Their skincare serves up perfectly primed, dewy skin to create a glowy canvas.

Followed by the makeup range, which encourages us to enhance our natural beauty rather than masks it.

Super empowering stuff.

Product we’re loving:

Do we have to choose?!

We can’t go past the Sheer Matte Lipsticks for a natural colour stained lip.

But honestly, we’re obsessed with everything Glossier at Sitting Pretty HQ.

2. Lush Cosmetics

Ethical beauty brands


If Lush was a guy, he’d be super caring, probably a philanthropist and serious husband material. He makes us all warm and fuzzy.

We love Lush because they go beyond your general skincare products.

They solve the girl problems we have to face; right down to a booty scrub for those awkward spots and dots, and even an elbow grease to stop your elbows from looking a little haggard with fake tan. Yep.

Elbow grease actually exists.

Product we’re loving:

We can’t go past their Lush's Sleepy moisturiser.

It’s made with Fair Trade organic cocoa butter, infused with calming lavender, and is guaranteed to make you sleep like a baby.

Try this moisturiser if you have trouble sleeping and need to improve your beauty slumber.

Lush products

Frank Body

ethical beauty brands


We have endless love for Frank Body.

They use all-natural and naturally derived ingredients and making all their products with coffee.

Turns out my skin loves coffee even more than I do.

Frank’s the kind of guy you can bring home to the parents - he makes a great first impression.

If you’ve used Frank Body before, you’d know it makes your skin feel noticeably softer and silkier after the first use.

What’s not to love about Frank? He’s an animal lover (aka cruelty-free) and is all about empowering women.

Not to mention, he likes to get a little dirty in the shower…

Product we’re loving:

The Limited Edition Shimmer Scrub. I’ll take any beauty product that gives me majestic unicorn vibes. Please and thank you.

frank body

Kester Black

ethical beauty brands


Finally. An ethically made nail polish.

Kester Black has a simple premise; to treat the planet as well as it treats your nails.

I find walking around with chipped nail paint is low-key a little soul-crushing.

You just feel more girl-boss’ier when your nails are on point - am I right?

So it’s nice to know that I can keep my mani-pedi in check with the cruelty-free, palm oil-free and vegan nail polish that is Kester Black.

Product we’re loving:

The shade Petal is a perfect nude that will be a staple in your nail polish collection.

Ethical beauty brands

Go-To Skincare

Go To Skincare


    In my books, Zoe Foster Blake, beauty editor and founder of Go-To, can do no wrong.

    Her brand and her Instagram makes us giggle, her products make our skin smile.

    Years of skincare product trialling and reviewing - from supermarket shelf brands to the high-end stuff - led to the creation of Go-To.

    Their no-bullshit, plant-derived ingredients are selected because they actually do something.

    They nourish, protect and strengthen the skin. Of course, they are animal-friendly, and also sensitive skin-friendly. Irritated skin is no match for Go-To.

    Think of Go-To Skincare as the witty boy next door. You know, the cheeky guy with the cute smile who you can trust 110%.

    Product we’re loving:

    The Transformazing Sheet Mask.

    Put one of these bad boys on before you head out for the night.

    Trust me, it’ll give you plumpy glowy skin faster than you can say ‘transformazing,’ and your makeup will sit so much more lusciously on your face all night long.


    Eco Tan

    ethical  beauty brands


    Despite its name is au-natural beauty brands actually stocks a complete range of skincare goodies.

    As well as some goddess-glow-worthy tanning products.

    Eco Ran was born following Founder, Sonya Driver's sister's melanoma diagnosis.

    Still wanting to be able to tan, but not wanting to risk harmful UV exposure, Sonya created Eco Tan, and history along with it.

    Eco Tan became the first and only tanning manufacturer to be certified organic by the Organic Food Chain under the Australian government.

    Product we love:

    Probably their most popular product, I sware by the Face Tan Water.

    The ultimate face tanning product, this lightweight and all-natural formula will have you waking up with fresh glowing skin, with no need for foundation!

    eco tan

    Inika Organic

    inkia organic


    Born out of Sydney in 2006, this Aussie beauty brand has since gone global for some very good reasons.

    Inika Organic was created to give their customers a detox from all the nasty's that life throws at them

    It was born out of a want for simple, clean yet effective beauty products which were not only chemical-free but cruelty-free too.

    All of their ingredients are also ethically sourced, natural and derived from botanicals or minerals.

    Product we love:

    We love the Loose Mineral Foundation SPF25 for the ultimate flawless finish.

    Ethical beauty brands