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You should care, especially about where it comes from.
Ethical products are having a massive moment in the beauty world, but ethically sourced hair extensions aren't something we see trending.
So here at Sitting Pretty, we'd like to change that.
You should avoid synthetic hair extensions at all costs.
But choosing the right kind of human hair extensions isn't as easy as you'd think.
You need to think about everything from the hair's quality to the length, texture, colour, and where and how the hair itself was sourced.
This isn't something we expect you just to know, don't worry.
We are giving you the low down so you can make the most conscious shopping choices possible.
Let's chat about ethically sourced hair extensions and why you should always opt for them.
Ethically sourced hair is essentially hair that has been donated or sold willingly for fair compensation.
This hair can be cut and sold directly by the donor or collected after it has fallen out during the natural hair growth cycle.
A lot of hair is also sourced from India, where many women participate in ritual head shaving.
They then on-sell this hair for a fair price or donate it.
Within the biz, this is known as "temple hair".
Ethically sourced hair is also treated and handled in a way that is conscious of and kind to the environment.
One of the easiest ways to buy ethically sourced hair extensions is to avoid fake hair.
Human hair doesn't just look far more natural than fake hair, it is far more ethical too.
One huge issue with fake hair, aside from the way it looks, is the waste it generates.
Did you know fake hair extensions are generally made using 10-15 chemicals and plastics?
Did you also know that the average fake hair extension only lasts up to 3 months before needing to be binned?
They're also not recycled or biodegradable.
So, fake hair extensions are created unethically on several levels.
Plastic and waste are going out of style faster than side-parts and skinny jeans, soz Millennials!
But, unlike mid-parts, I think less waste is a trend we can all get behind.
Human hair extensions such as Sitting Pretty Halos use minimal chemicals and, overall, are much kinder to the environment and the humans who create them.
They also last a lot longer, which is better for your bank too.
Now we know most fake hair is seriously unethical; let's talk about real hair.
Because unfortunately, not all human hair extensions are sourced ethically either.
The hair extensions industry is entirely unregulated, which creates a mess of ethical challenges.
There are so many problems with sourcing hair extensions, from misleading marketing to straight-up hair theft and unfair wages, just to name a few.
This can make purchasing decisions v hard.
Remy hair is the gold standard in quality and ethics.
But did you know lots of company's market their extensions as Remy when they are not?
But in actual fact, it happens a lot.
Companies may ethically collect their hair; however, the treatment it goes through for them to pass it off as "Remy" is anything but.
So how to tell if a company selling 100% Remy hair extensions is actually ethical?
Look at their transparency.
If a company isn't willing to be transparent about its sourcing process, then there is probably a reason.
Absolutely, here at sitting pretty we use 100% ethically sourced hair.
Sitting Pretty are active members and sponsors of Ethically.Run, a not-for-profit organisation with the purpose of educating and supporting all businesses involved in the supply chain on how to adopt ethical and sustainable processes.
This means we only use ethically sourced hair for our extensions.
Our locks are collected using a combination of temple hair and donated strands.
The hair is donated by local residents from rural townships after it has fallen out or shedded naturally.
They then sell it in bulk for a fair price to hair traders who sell it to us after our suppliers have inspected the quality.
Remy hair can processed from cuticle to root tip in the same direction. This requires significantly less chemicals then creating fake hair or treating non Remy hair.
It is also stronger and softer and does not tangle or thin, meaning it has a much longer lifespan.
Remy hair extensions last between 6 months to one year. But, can last much longer with proper care.
This means they are not only ethically sourced, and ethically treated, but they also create less waste overall.